With over 20 years of experience building ad tech platforms, the Shigo team delivers independent, full-stack CTV solutions that put publishers and broadcasters first.
Shigo was founded by ad tech experts and veterans with deep experience spanning the past 20 years of building platforms. We've watched the industry evolve from display to video, from desktop to mobile, and now to connected TV.
We built Shigo because we believe publishers and broadcasters deserve technology that works exclusively for them. Not for a parent company's P&L, not for a conglomerate's inventory priorities — but for you.
Every component we build, from our SSP and DSP to our DMP and AI agents, draws on two decades of domain knowledge. Our expert AI agents aren't generic AI tools — they're trained on real ad tech operations, fine-tuned on your data, and built to support your team 24/7.
Many of the largest CTV platforms are owned by companies with conflicting interests. Their parent companies operate SSPs, media businesses, or measurement tools — creating inherent bias.
Shigo answers to you. Every auction, every optimization, and every data insight is designed to maximize your outcomes.
When your ad server is owned by the largest SSP, whose inventory gets priority — yours, or theirs?
When the platform owner also runs streaming services, your budgets compete with their own properties.
When the platform also sells verification, optimization decisions can quietly favor their own products.
No SSP parent. No media conglomerate. No measurement company. Your data stays yours.
Connect your electronic program guide for granular inventory targeting.
Build packages by channel, genre, daypart, and content rating.
Create segments from your first-party data with your dedicated DMP.
Agencies buy exactly the inventory that matches their campaign goals.